the origins of campaign ads…
One of the joys of the Mad Men’s first season is watching the brewing relationship between ad agencies and politics, as Sterling Cooper wrestles with marketing for Nixon.
Interestingly, the first presidential ad was made by Disney in 1952 for Eisenhower. From the “Sociological Images” blog by way of Rob Walker:
Eisenhower was skeptical about using television and his opponent, Stevenson, wouldn’t appear on television because he thought it demeaning to a man ascending to the presidency. Eisenhower won.
This and campaign commercials since can be found at The Living Room Candidate.
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