etsy’s transparency and community
Etsy made buying handmade goods online easy and awesome. Meanwhile they’ve nurtured a kickass community of sellers and buyers who are invested in one another and the site. I’ve admired how they communicate business decisions to their stakeholders through their blogs and town halls. I love that there’s this new breed of companies (flickr, 37 signals) that use blogs and web 2.0 zaniness to increase their corporate transparency. Here’s hoping it also leads to better accountability and spreads to bigger, more secretive and tougher to penetrate corporations.
So of course, when they hire a new executive, rather than just put out a press release, the good new media-saavy folks at Etsy introduce their COO Maria Thomas with a video profile. Come to find out she’s one of the people responsible for NPR’s ridiculously awesome digital content.
a nod to acarvin for the tipoff…
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